CGS-CIMB Securities
Digital transformation initiative for a multinational financial firm.
A collaborative project to redesign the whole CIMB's website.
The Challenge:
How might we define successful digital transformation for a joint venture initiative between CIMB and China Galaxy Securities and put in place a scalable digital solutions.
Background:
With the new collaboration between CIMB Group Sdn Bhd and China Galaxy International Financial Holdings Limited, CGS-CIMB Securities assigned Sixty Two as design partner to assist in complete haul of its digital ecosystem.
The scope
We started by redesigning CGS-CIMB Securities corporate website and set design guideline that are being implemented across all digital products. Working in a cross collaboration setup, our role also includes championing design consistency.
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Interface Design
Designing the website's interface and set the design's guideline.
Development Support
Supporting front-end development with internal CIMB's team.
The features
Integrated Branding
Our UI explorations focus on strong brand integration as part of the new CGS-CIMB brand introduction. It's essential to get current and new users acquainted with the new branding.
Consistent Experience Across Multiple Platforms
Operating across 20 different countries, consistency is a key feature to ensure customers have familiar experience across the different countries platforms & products offerings.
