Blueocean provides data driven brands personalities to match your brand archetype by using visual cues.
Blueocean provides a free service for brand owners & marketers to learn more about their personality by providing brand name, website URL and social media links. Within minutes, you’ll learn about your brand personality and how it compares to others in the industry.
The free report is always accessible from your customer dashboard and users have the options to upgrade to paid account for more insights.
Setting a brand’s personality goal is important because it’s going to shape your brand, your message and the way your customers see you. Now that you know your archetypes (brand personalities), you have the option to adjust it as a goal. Blueocean can also suggest a new archetype goal that matches and supports your brand’s based on the archetype diagram.
After you’ve set your brand’s archetype goal, it’s important to make sure your customers are getting the right message. Blueocean analyzes your brand messaging content to make sure it’s align with your archetype goal. It also provides improvements recommendations.
Blueocean provides competitors benchmark based on your industry. Brand owners & marketers have the option to adjust the benchmark by adding other competitors’ details.
Within 24 hours you’ll get to see a market index of where your brand stands compared to your benchmark from the Competitive Intelligence report. The overall market index and deeper explanation per factor is being placed side by side to provide an easy way to understand the meaning of each score.
With premium account, you’ll get actionable insights from Blueocean strategists to improve your brand health. Blueocean is going to provide exact success measures of impact and effort. There’s also a messaging feature to communicate with Blueocean strategists if you need further clarification to get maximum results.
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