Investment and
Insurance Habits
Across Generations
What Indonesians prioritize when planning for investment and financial growth
This report is the fourth in a five-part series on financial mindsets in Indonesia’s Tier 1 cities. It looks at how Indonesians across generations engage with insurance and investment: two areas that remain underdeveloped, yet are becoming more relevant. The pandemic heightened awareness around financial protection, while digital access is making both insurance and investment more visible and reachable, though not always easier to understand.
People weigh these decisions based on what they can afford, what they trust, and what feels manageable. Some seek more coverage or growth as responsibilities rise, while others prefer simpler options. Across the board, behavior is shaped by past experience, cultural expectations, and a cautious sense of what feels safe. These patterns reveal where current solutions fall short and where new ones could better meet people where they are.
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Some Highlights Include
How to use our report
Empower yourself to make informed decisions navigating through finance and build a brighter financial future.
- ⭐Understand Generational Financial Trends: Discover how different generations are spending, saving, and investing.
- 📝Get Cultural Context: Find our cultural spotlights to see how culture influences how Indonesian's are managing their finances.
- 📊Gain an Edge with Real Data: Backed by research and expert analysis, this report gives you a clear picture of Indonesia's financial landscape and how it impacts your everyday life.
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