Designing for the Silver Generation

Designing retirement in Indonesia starts with looking closely at how older adults move through their days.

Many rely on small, steady habits: stopping by the warung, taking part in pengajian or church, keeping up informal work, and drawing on family support when it is available. Alongside these routines sit houses, small plots of land, gold, and modest savings that hold value but are not always easy to turn into monthly cash. This report traces these patterns and asks what they mean for how income, care, and support are organised later in life.

Drawing on Indonesian behaviour and regional examples, it then offers concrete directions for financial services, healthcare, and hospitality. The focus is on practical shifts: helping families use existing assets more safely, weaving light-touch health support into everyday touchpoints, and creating environments that feel culturally familiar, easy to navigate, and naturally social. The aim is to give teams a grounded starting point to design retirement in Indonesia around security, connection, and a sense of belonging.

Thasya Ingriany