2020 has been a tough year. Not being able to be with your friends and family on a special moment, encouraging us to innovate an immersive greeting card beyond physical to celebrate the prosperous Eid.
This is an AR project by Sixty Two, powered by 8thWall and Blender.
Once a year, large cities in Indonesia see an exodus of people returning to their hometowns to celebrate Eid al-Fitr with families and local communities. There are close to 90% of Indonesia’s population celebrating the holy Festival of Breaking the Fast annually. This year though, many Indonesians chose to stay home due to the ongoing COVID-19 pandemic. Tons of people would be missing celebrating the holy holiday and wouldn’t be able to meet their families, for a good reason to support Indonesia flatten the curve.
So we thought about how can we design an immersive experience and bring a festive celebration to people’s homes. Of course with the mass adoption of video conferencing tools, it’s easy to meet families and local communities virtually (these tools even help set teams to work remotely). A Zoom link, your favourite music streaming platform, and last-mile delivery favourite foods to your family and you’re set to celebrate with your closed ones.
However, we challenged ourselves to explore if there’s an extra layer of excitement that we can add to spice up families and communities Eid al-Fitr remote celebration. We looked into WebAR because of its accessibility that only requires mobile web browser & internet connectivity.
We started by looking at the important elements that make up the festivity experience. First, we built 3D characters model complete with traditional attire relevant to the occasion. Say hello to “Bude & Pakde”!
Next step is to research available webAR technologies to make it a reality. There are a few webAR builder tools available, such as Zapworks and blippbuilder that don’t require coding and a couple of others of robust open-source framework. We experimented with the different available tools and decide to go with the 8th Wall.
Stay tuned for our next interactive card experience!
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